SS23 – FITS 'EM ALL COLLECTION
Lee SS23 Fits ’em All Collection
Perfect Interpretation of the Philosophy of Genderless Dressing
#LeeJeans #FitsemAll #LeeGenderless#AcrossGenderBorderline
Under the global wave of promoting gender equality, buzzwords like “gender neutral” and “unisex” are becoming more mainstream in the fashion industry. Brands are trying to offer relevant themed products, letting everyone to join the force and to show support. Lee, the classic denim brand, has been an advocate of standing out from the crowds. Lee subverts the stereotype of gender, introduced SS23 Fits ’em All Collection with Genderless positioning. The Collection emphasizes on the comfortability in terms of cutting that is suitable for different body shapes. It breaks the rules of gender, age and sizes, allowing everybody to unveil their beauty freely, as well as speaks out for Lee’s uniqueness in the fashion industry to ignite brand-new trend.
SS23 Fits ’em All Collection
The design concept of Fits ’em All Collection is to let everybody choose their own favourite sizes. A size smaller for females or a size larger for males, or both can cultivate an oversize style to experience the dedicated design by Lee. With a spectrum of single items under this Collection, from FLeeasy, overalls, sweatshirt and sweatpants sets, knitted vest to striped or logo Tee. It offers abundant choices for one to curate diversified styles without trying too hard, perfect interpretation of the philosophy of genderless dressing.
The loose Logo Tee is gender-fluid to match with the pants, FLeeasy, available in one size that fits different body shapes. They are ideal for casual and carefree style for you to feel comfortable in your own skin without worries of the sizes.
The word “FLeeasy” comes from the brand Lee, and combination of two words ‘Free’ and ‘Easy”. The waist features a strong supportive belt which can be adjusted in both direction, to enhance the overall comfortability. Two kinds of fabrics at your choice, in denim or non-demin. The denim version adopts premium Gelt denim fabric as foundation with a blend of stretchable modern denim cloth, merging retro and stylish all-in-one.
The oversized logo tee with the knitted vest and FLeeasy pants is a pulled-together comfort already. For a slight contrastive colour outlook by adding layers, you can tie a striped tee around your waist to spice up the variation and impact visually for an awesome total look!
It is no longer a privilege for males to wear workwear, it is getting trendier among females too. Matching it with a tee or short sleeve shirt, you can curate your personal style effortlessly. While shorts are always the must-have item in summer for both genders, the wide-leg hems give a sense of coolness and reveal your carefree character unconsciously with chic.