SS23 – CHECKERBOARD COLLECTION
Lee Spring/Summer 2023 Brings Back the Classic Checkerboard Collection
Stand Tall with Personal Statement and Style
#LeeJeans #StandTall #OwnYourStyle #StyleCarryOn
A new year has started. It’s time to review and rearrange your wardrobe just as our life goals, “what kind of person you want to be?”, “how to stand out from the crowds?” While time slips through our fingers, life journey has once again been re-created and re-defined, same as in the fashion world. The saying of “you are what you wear” has been reinterpreted as “you become what you wear” and gets closer to our belief.
Lee, the classic Demin brand with over hundred years of history, rolled out the evergreen Checkerboard Collection, features an array of retro style with the bold brand campaign statement “Stand Tall”, breaking the traditions with lairy personal style.
Checkerboard is the classic pattern in the fashion world. It is evergreen, a wise choice for mix-and-match that never go wrong, yet it takes time to master how to curate your personal style with charisma and taste, unleash self-confidence and power.
SS23 Checkerboard Collection by Lee features a couple of single items with crafted design elements, besides long-standing demin jackets and jeans, a full line-up with variations of checkerboard pattern in shades of colours are offered to create your personal statement.
Match a plain tee with Lee’s large-checkerboard shirt definitely attracts eyeballs and undoubtedly show off your natural character.
The black-and-white checkerboard vest and navy-and-white checkerboard print sweatshirt may look clean but create strong visual impact. Resembling Lee’s brand campaign “Stand Tall”- “you should see yourself before anyone else sees you”, stand out with undefeatable self-confidence.
Lee’s founder H.D. Lee emphasized quality, innovation, fashion and practical use. The denim jacket with H.D. Lee’s name in laser printing treatment on light indigo hue checkerboard pattern, with a whisper to the world that you are a fashionista with terrific sense of taste