INTRODUCING ZHANG LINGHE

Introducing Zhang Linghe
Lee first-ever APAC Brand Ambassador

#LeeJeans #LeeAPAC #ZhangLinghe

Global denim icon Lee, a brand with over a century of history, proudly announces the appointment of Zhang Linghe as its first-ever brand ambassador for the Asia-Pacific region. With a style that is both effortlessly relaxed and distinctly unconventional, the rising actor embarks on a bold new journey with Lee - one that redefines denim for a new generation.

This landmark partnership signals a dual evolution for the brand. Through Zhang Linghe’s charismatic presence across the region - a seamless blend of confidence and dynamic energy - Lee expresses a new-generation mindset rooted in authenticity and self-expression. His versatile style resonates deeply with today’s youth, aligning with their values, aesthetic aspirations, and desire to break free from convention.

As one of the most recognizable faces of modern youth culture, Zhang embodies the spirit of Lee’s timeless yet forward-thinking philosophy. This partnership celebrates individuality while honoring the brand’s enduring legacy of innovation.

In his debut campaign visuals, Zhang Linghe showcases this season’s signature pieces. Rocking Lee’s iconic black-and-white oversized logo tee - clean, bold, and effortlessly cool. Paired with the standout Easy Rider 761 jeans, the look defines contemporary denim styling. These wide-leg jeans are crafted from premium Kaihara Japanese TENCEL™ denim - a fabric chosen for its soft hand feel, lightweight texture and premium comfort.

Whether worn low and slouchy for that stacked ankle effect or styled high and cropped for a sharper silhouette, this fit adapts with ease to any occasions. All style. Go Easy.

As Lee continues to evolve beyond its workwear roots, this new collaboration marks a pivotal moment. Zhang Linghe will play a key role in bringing Lee’s reimagined denim culture to the forefront of youth fashion. Through this partnership, the brand deepens its connection with younger generations, sparking new conversations around personal style, cultural relevance, and the enduring power of denim.

This Collection is available in following stores:

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok