Women nowadays embrace their own independence and confidently lead empowered lives. In SS24, Lee launches a special collection with a female-led design approach, featuring a predominant lilac colour scheme adorned with pastel graphics and intricate rainbow thread details. Infused with a nostalgic Y2K vibe, the collection allows women to effortlessly showcase their graceful yet determined nature. Alongside the Girl Power collection, Lee re-introduces the Shape Magic denim, enhancing comfort around the waist while incorporating the cutting-edge JadeFusion cooling fabric. Play with the invisible but wearable magic that shape the perfect silhouette of your body effortlessly, right for the summer.

This trending Denim on Denim look with the rarely-seen lilac washes can easily grab everyone’s eyeballs. The loose fit of the carpenter jeans, featuring the same wash, add a stylish and fashionable touch to the wearer.

A replica from the 70s archive kick flare jeans, featuring the rainbow stitching running seamlessly down from waist to the hem. Added wonders with Shape Magic elements that visually elongate the legs and conceal any O-shaped legs.

Grab this oversized denim vest adorned with the inspiring quote "Make Yourself Proud" now. This statement piece exudes confidence and coolness on its own. Pair it with the Shape Magic 411 jeans, known for their comfort tapered fit and unique distress with rainbow threads, for the most effortless chic look.

Complete a fashionable look by combining the retro charm of a Lee branding white zip-up hoodie with the Shape Magic denim maxi skirt in mid-blue shade that comes with a belt.

Elevate your style with a vibrant striped short-sleeve T-shirt in lilac, highlighted by the distinctive Lee branding design on the chest. Pair it with the high waist 427 Shape Magic boot cut jeans, featuring the JadeFusion cooling fabric. These jeans are meticulously embellished with subtle holes on the sides, unveiling a touch of allure while radiating a fashionable and edgy aesthetic.

This Collection is available in following stores:

📍 G03, G/F, Mira Place 1, Tsim Sha Tsui

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok