FW25 – LEE X MIGHTY JAXX COLLECTION
FW25 Lee X Mighty Jaxx
Where Trend and Icons converge
#LeeJeans #LeeXMightyJaxx #BuddyLeeXXRay
Lee is proud to announce an exciting new collaboration with the leading future culture collectibles company, The Mighty Jaxx Group and renowned artist Jason Freeny. Together, we breathe new life into the legendary Buddy Lee, fusing the world of fashion, pop culture, and collectible art in a one-of-a-kind creative partnership.
At the heart of this collaboration is Freeny’s signature XXRay design – his distinctive half-and-half anatomical aesthetic – applied to Buddy Lee in a bold reimagining that seamlessly bridges denim heritage with contemporary design. The result is a striking visual identity expressed through both limited-edition apparel and an exclusive art toy collectible.
“This awe-inspiring collaboration is a true labour of love from three creative powerhouses who come from different worlds but share a passion for shaping the cultural narrative.” - Christy Kilmartin, VP of Marketing, Lee Asia Pacific.
“We have always been obsessed with storytelling through design, and to reinterpret an iconic figure such as Buddy Lee through Freeny’s signature XXRay lens has been exhilarating. Collaborating with a brand as storied and culturally rich as Lee has pushed us to think differently, and that kind of creative exchange is what we live for.” - Jackson Aw, Founder & CEO, Mighty Jaxx.
This three-way creative effort is a celebration of innovation, craftsmanship, and culture, bringing together the timeless spirit of denim and the boundary-pushing energy of modern art.
On Him
He wears a unisex allover print shirt featuring bold logo motifs and the signature Buddy Lee XXRay graphic in crisp white. Paired with seasonal wide-leg unisex jeans in a light wash, the look balances playful design with modern streetwear ease.
On Her
She rocks the same unisex wide-leg jeans, styled in a full denim-on-denim look. The jacket features subtle skeleton-shaped tonal patches on the sleeves, an edgy nod to the XXRay aesthetic. Underneath, a unisex graphic tee in black or white adds a laid-back, effortlessly cool finish.
Bold co-branding graphics featuring the XXRay Buddy Lee take center stage in this standout tee, available in classic black or white. Styled with layered inner shirts and unisex Bremuda shorts, the look is designed to complement effortlessly. Perfect for a coordinated couple’s statement.
This short-sleeved tee features a striking half-half color blocking design, available in black or white with a relaxed unisex fit that aligns seamlessly with the creative concept. Co-branding logo adorn the chest, while the back reveals a playful twist – subtle tonal print of the XXRay Buddy Lee adds an unexpected layer of detail.
One of the standout aspects of this collaboration is the 9” limited edition Buddy Lee figurine, available in limited quantities. Look for the Easter Eggs! Denim guts, denim heart… Buddy in the dungaree. A love that runs really deep. Its unique design and high-quality construction made it a coveted item among collectors.
The Lee x Mighty Jaxx collaboration celebrates creativity, innovation, and cultural heritage. It transcends traditional collectibles, offering an exciting experience for fans. Don’t miss the chance to own a piece of this groundbreaking partnership.
Get ready to snag the coolest limited-edition collectible and rock some fun fashion with Buddy Lee and Mighty Jaxx.
This Collection is available in following stores:
📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan
📍 Shop 137, Level 1, MOKO, Mong Kok
About Mighty Jaxx
The Mighty Jaxx Group is a global network of brands and companies that aims to bring tomorrow’s pop culture, content, and experiences right into your home and hands.
With a mission to supercharge future culture globally, we work collaboratively with some of the world’s most iconic brands like Netflix, Sanrio, Disney, Formula 1, Hasbro and Toei Animation, to create phygital collectibles and unique experiences for a diverse and global fanbase of collectors in over 90 countries.