Jeans are a timeless essential in every wardrobe. Finding a perfect pair that flatters your unique beauty is the top priority for every woman. Comfortability and stylishness are just the basics, women yearn for one with slimming effect through the fit and design. Lee is launching the revolutionary Shape Magic Jeans this fall, boosting an invisible yet wearable magic that covers up perceived flaws of your body shape, creating exquisite silhouettes that flatter the female form with ease by shaping your beauty effortlessly and confidently.

Lee has assembled a team of female scientists, designers, fabric experts to collaborate on the creation of the Shape Magic Jeans. By conducting an extensive research and development, as well as actual testing with real wearers, Lee has successfully brought the magic to life with jeans that give women the perfect fit.

As with any magicians, the secrets of Lee's Shape Magic Jeans cannot be revealed. We invite you to come and experience the remarkable differences for yourself!

1. Straighten O-shaped legs

2. Make belly bulge disappear

3. Hug and lift the curve lines of bottom

4. Strengthen overall curves while elongating legs visually

5. Stretchable and comfortable for all-day wear

The Shape Magic Jeans also adds a touch of feminine charm with the incorporation of unique pink elements in the details:

1. Pink Lee logo leather patch

2. Pink X-tack stitching

3. Pink rivets

Shape Magic Jeans Fits

The Shape Magic Jeans series offer five different fits (419, 421, 422, 427, 428) that cater to various body shapes, ranging from mid-rise to high-rise, skinny to straight, and narrow to boot-cut in various washes. All accentuate your best features while minimizing any minor flaws, making it easy to create fashion-forward looks that exude intellectual beauty, elegance, or street casual vibes.

419

421

422

427

428

Visit your nearest Lee store today to choose your favourite Shape Magic Jeans and experience the perfect "Shape Magic" fit for yourself!

Lee FW23 Shape Magic Collection is available in following stores:

📍 G03, G/F, Mira Place 1, Tsim Sha Tsui

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok