We didn't set out to make history - but we did. Born from the needs of rodeo champions, Lee 101 redefined denim with purpose-driven design and revolutionary details. For decades, Lee 101 has shaped the standards of what great denim should be: durable, functional, built for wearers and full of personality. 101 years later, our 2026 version is a love letter to the original: staying true to its roots with authentic washes, repairs and age-worn characters.

Zhang Linghe, Lee APAC Brand Ambassador, captures the spirits perfectly: “101 never stopped innovating. It keeps finding new energy for the classic.” Lee honors the spirit not by revisiting nostalgia, but by pushing craftsmanship into the now, making timeless pieces feel effortlessly modern.

Lee 101 Jeans

The first Lee 101 jeans were engineered with purpose: an adjustable cinch back for personalized fit when belts were uncommon, a double leather patch for durability, a U-shape saddle crotch for comfort and a button fly built to last.

This season, the 101 jeans return in a Wide Straight Leg that blends vintage soul with a modern edge. A high-rise waist and straight leg shape a clean and confident silhouette that works with almost anything. Pair it with a crisp tee, a denim jacket, a shirt or an oversized hoodie. The proportions hold and the attitude stays cool.

Lee 101J Cowboy Jacket

Created as the natural partner to the 101 jeans, the first Lee 101J Cowboy Jacket quickly became the uniform of cowboys, ranch hands and workers who needed outerwear on the move. Its single chest pocket, horizontal front pleats, and adjustable cinch back were the practical answers to the demands of the American West.

Today, the 101J Cowboy Jacket carries that same functional beauty forward. It’s heritage-driven yet easily wearable. It’s the kind of jacket that doesn’t try to be iconic, it simply is.

Lee 101J Rider Jacket

Introduced as the first slim-cut denim jacket of its time, the Lee 101J Rider Jacket redefined how denim could move with wearers. Its signature slanted chest pockets offered easier access in motion, while the zigzag stitching reinforced the button placket where stress was the highest.

Decades later, the Rider Jacket remains one of the most recognised silhouettes in western wear. It fits seamlessly into modern urban adventure while retaining its original grit. Fitted or relaxed, it builds character with every mile, every crease and every story lived in it.

The New Wash Story — Years of Character, Instantly

A highlight this season is the reinterpretation of natural aging. Washes inspired by 3-year, 5-year and 10-year wear patterns are recreated instantly, delivering the look and character of lived-in denim without the wait.

As Zhang Linghe puts it, “Denim takes years to build vintage characters, but Lee brings that beauty instantly, without the wait. When it comes to great jeans, you can always trust Lee.” It’s an art form, made modern.

Celebrating 101 years is not the end of a story. It’s the beginning of the next 101.

Lee 101. Legends Reborn.

Shop the collection now at:

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok