SS23 – SUMMER CHILL COLLECTION

Innovative Cooling Technology Elements: NitroCool and Kapok
Lee SS23 Summer Chill Collection For Your Chill and Chic Style

#LeeJeans #SummerChill #CoolingDenim

Spring and summer seasons become more and more sweltering in recent years, and it is not uncommon to hit 30°C or even higher temperature in usual days. While embracing sunshine in the summer, the cooling functions of clothing are being more valued by people. How to be chill and chic in styling? The highly regarded Lee Cooling Denim Collection introduced innovative technologies, which are NitroCool and Kapok, in the SS23 Summer Chill Collection. They elevate the level of comfort and styling and become one of the wardrobe essentials for mix-and-match.

 

The powerful line-up of Lee Cooling Family is structured in 3 tiers, which are Ultra Cool, Rapid Cool and Cool Lite.

 

Ultra Cool -

Cool Breeze, the premium technology in the top tier, adopts the durable Jade-infused yarn with multiple active cooling functions. It can absorb and evaporate excess moisture quickly through permeable fibre with elevated design. Nitro Cool is newly added under this tier this season.

 

Rapid Cool -

It is driven by single cooling technology and durable jade-infused yarn. It has excellent performance in moisture wicking and slowing down temperature rise, with the amazing stretchable denim fabric, Jade Fusion. This season Kapok is newly added under this tier.

 

Cool Lite -

Lee Lites under this entry tier; all the bottoms are made of lightweight denim, not exceeding 8oz with same level of durability.

 

 

Discover new member of Ultra Cool: NitroCool

The new element, NitroCool, has its own advantage to get to the top tier. A natural material, Boron Nitride, is used in the fabric which can cool down quickly, perform moist transmission and slow down temperature rise proficiently.  The unique breathable eyelet design on clothing further improves breathability and provides anti-bacterial and anti-odour functions.

Print tees of NitroCool with blue sky, white clouds and the ocean, illustrate the summer sensation. Giving wearer a sense of coolness and comfort just like dipping in cool breeze and the ocean.

 

Discover new element of Rapid Cool: Kapok

This series is tailored with Kapok-blended cotton, not only designed for coolness, but also contributes to the betterment of environment. The exceptional moisture absorbing ability with its natural fibre, while soft and fluffy structure provides add-on comfort in wearing.

Buddy Lee is featured as the key graphics in different styling, with a touch of vintage and loveliness. The vacation and excursion graphic print even remind us the importance of enjoying outdoor activities during the spring and summer season!

Lee SS23 Summer Chill Collection is available in following stores:

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 G03, G/F, Mira Place 1, Tsim Sha Tsui

📍 Shop 137, Level 1, MOKO, Mong Kok