FW24 – DENIM COLLECTION

Lee FW24 For the Love of Denim

Indulge in the Infinite Passion for Denim

#LeeJeans #LeeJeansHK #FortheLoveofDenim #ShapeMagic #LeeSelvedge #LeeDailyDenim

For 135 years, Lee has been consistently creating high quality denim apparel, striving to innovate with the perfect combination of tailoring, craftsmanship and fashion, all due to our love for denim. The Fall/Winter 2024 denim collection showcases the charm of denim with three key focuses: reshaping femininity with the Shape Magic collection, incorporating Japanese craftsmanship with Men’s Selvedge Jeans, and offering essential pieces with Lee’s daily denim. Wearers can explore the limitless possibilities of denim anytime, anywhere this season with Lee.

Shape Magic Collection Upgrade - Redefining Femininity in Details

Through years of research and development, Lee adopts revolutionary techniques that invisibly and effectively enhance body shape while highlighting the innate beauty of women. Tailored for various body types, it discreetly addresses issues like O-shaped legs and belly bulge, lifts the curves of the bottom, and improves overall body curvature. The collection uses high stretch fabrics for all-day comfort, enabling every woman to confidently showcase her own style.

Lee understands that difference lies in the details. Every Shape Magic item intricately combines exquisite accessories from waist to toe, thoughtfully designed to radiate a distinctive feminine charm.

• Unique button belt: Functional while adding style to the look.

• BlingBling accessories: Metallic Lee lettering decorations subtly enhance the details.

• Chain details along the side hems: Flare jeans with adjustable silver chains sewn into the side seams inject a modern vibe.

• Heart shape accessories: Delicate heart-shaped decorations placed on the details for a stylish and cute look.

Shape Magic denim includes slim, straight and flare jeans plus skirts, making all-day wear effortless and showcasing your personality. This season also introduces brand new wash colours with subtle yellow tones, evoking a vintage feel and enabling versatile styling to match moods and occasions.

Kaihara Selvedge Jeans - Incorporating Japanese Artistry and Meticulous Craftsmanship

Selvedge Jeans are crafted on vintage shuttle looms. The denim fabric is woven from a single continuous thread, resulting in a clean and non-fraying edge that requires highly skilled techniques and embodies the essence of fine workmanship. Lee’s Selvedge Jeans for Men use denim fabric specially fashioned by the renowned Kaihara denim factory in Japan.

Established in 1893, Kaihara is famous for its legacy of classic craftsmanship, meticulously focusing on every detail to pursue the utmost quality. This series of jeans features unique Green Selvedge and distinct wash effects, showcasing exquisite mastery and enduring quality. The Green Selvedge appears not only on coin pockets but also on side seams and chain-stitched hems, allowing the pants to be rolled up for a unique presentation.

Every pair of jeans subtly features the Kaihara woven label in the inner waistband, together with the flasher on the back pocket bearing the Kaihara logo and showcasing artisanship in a Japanese anime style, emphasising the jeans’ distinctive identity. Kaihara’s signature dyeing techniques enrich the fading layers, offering six options from basic raw to light blue shades. Varying degrees of wash and distress highlight the fabric’s evolving character and personality over time, enhancing its unique texture.

Versatile Daily Denim Essentials for Your Wardrobe

Lee’s daily denim clothing combines classic and modern elements for effortless mix-and-match styling. This season’s denim shades extend beyond basic light, medium and dark washes to include vintage and bleached effects. These options cater to both retro and modern minimalist styles, making them essential for the autumn and winter wardrobe.

Popular denim styles cover everything from skinny, slim or straight to flare fits, along with regular or comfort fit denim shirts that can be worn alone or as jackets, pre-fall denim jackets paired with selected T-shirts that enhance everyday styling, transitioning from casual wear to versatile fashion looks.

This Fall/Winter, we invite you to experience the For The Love of Denim collection, immerse yourself in the passion for denim, and showcase your unique style!

This Collection is available in following stores:

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok