SS25 – SUMMER COOLING COLLECTION
Advanced Cooling Technology with Jade::Air Jeans
Double the Tech, Double the Cool
#LeeJeans #FlowInTheSummer #LeeSummerCool #LeeCooling
Summer is getting hotter and more humid, with rising temperatures becoming the norm, staying cool and stylish in the blazing heat has become more important than ever before. Lee continues to innovate with advanced cooling technologies. This season, the highly acclaimed Lee Cooling Denim is upgraded with comprehensive new additions including Jade::Air, Jade360 and Lites. These innovative items provide a range of cooling essentials, perfect for every summer occasion. This year, let‘s flow in the summer with Lee!
Jade::Air Jeans: The World's First Breathable Technology
Lee’s popular JadeFusion cooling fabric redefines traditional heavy denim with its lightweight design. Crafted with advanced techniques, natural jade particles are intricately woven into the lightweight material, delivering an instant cooling effect while keeping you dry, even on the hottest summer days.
Taking innovation to the next level, the new Jade::Air jeans incorporate the world's first 3D dot feature with the JadeFusion cooling fabric, designed to amplify air circulation and further reduce skin temperature. This cutting-edge dual technology delivers long-lasting comfort and exceptional coolness, making Jade::Air jeans a must-have for a stylish summer look.
Jade360 Jeans: Flexible Comfort for Summer Adventures
Another highlight, Jade360 jeans, builds on the JadeFusion cooling fabric with its 4-way stretch design, offering 360-degree flexibility for unrestricted movement. Perfect for outdoor summer adventures, these jeans provide exceptional comfort and a genuine sense of ease.
Exclusively featured in the Lee IndiGO collection, Jade360 combines stylish, athleisure cuts with superior functionality, allowing seamless transition from the office to a casual stroll.
Cooling Essentials for Your Summer Wardrobe
Beyond Cooling Denim, Lee extends its cooling technology to a range of T-shirts, offering top-to-bottom solutions for beating the heat. NitroCool Tees feature durable boron nitride-infused fabric for superior quick dry capabilities to reduce body temperature, and together with antibacterial and odor-resistant properties. Lites Tees are crafted from lightweight, soft materials with a linen-like texture, delivering an airy unparalleled comfort. Available in a variety of versatile shades, these Cooling Tees are essential staples for your summer wardrobe.
The Cooling Series is now available at all Lee stores. Let the newly upgraded cooling technology help you breeze through the heat, keeping you cool and stylish all summer long with Lee.
This Collection is available in following stores:
📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan
📍 Shop 137, Level 1, MOKO, Mong Kok
The Lee Cooling Family features three tiers of cooling technology: Ultra Cool, Rapid Cool, and Cool Lite.
● Ultra Cool: The best level of cooling, featuring durable NitroCool fabric infused with boron nitride for quick cooling. Enhanced with innovative microfibers, this advanced and finely crafted design delivers exceptional quick drying performance. The newly added Jade::Air fabric incorporates 3D dot features, providing superior breathability and lasting coolness.
● Rapid Cool: Features JadeFusion Denim, which integrates durable jade particles for outstanding moisture management and reduced heat absorption. Now the upgraded Jade360 technology offers superior 4-way stretch with greater freedom of movement.
● Cool Lite: Crafted from lightweight denim, including the new entry-level Lites jeans weighing no more than 8 ounces, delivering both durability and airy comfort, making them an easy choice for summer styling. Expanding on the Lites foundation, the collection introduces Linen-like Lites, featuring denim and T-shirts with a linen-like texture. These versatile pieces are designed for cool comfort and effortless mix-and-match styling.