One icon. 101 years. Countless stories. The Lee 101 series has never stood still. It has been worn, reshaped, and reinterpreted by each generation, marked by craftsmanship, character, and the people who live in it. Throughout 2026, Lee celebrates "101 of 101", a year-long tribute to more than a century of denim craftsmanship, proving that a true icon is always evolving.

Now, the FW26 Lee 101 Collection continues this milestone year with three highlights: the introduction of women's 101 denim built for today, two creative deliveries that explore self-expression and craftsmanship, and a new campaign film starring APAC Brand Ambassador NCT JAEMIN.

Women's 101 Denim: Built for Today

Reimagined through a contemporary lens, the collection redefines the classic Lee 101 for modern women, designed with confidence and made to lead. The FW26 collection transforms the iconic Lee 101 Jeans into a mid-rise, wide-straight silhouette tailored specifically for her. On the jacket front, two heritage icons provide inspiration: one style draws from the classic 101J Cowboy Jacket, while another takes cues from the legendary 101J Rider Jacket, both reimagined as modern denim looks that honor heritage while embracing the now. These new women's silhouettes join the existing men's 101 range, offering the full Lee 101 experience across genders.

One Season, Two Expressions

The collection is divided into two distinct deliveries, each celebrating a different facet of self-expression and the evolving nature of the Lee 101 legacy. These creative concepts are applied across both men's and women's styles.

Part 1: Curated Canvas

The first delivery celebrates freedom and creative expression under the theme "Curated Canvas." Here, denim becomes more than a garment, it becomes a personal canvas.

Two standout creative directions define this delivery:

- Natural Paint Splash: Deploying organic paint splashes across the Lee101 Jeans, turning each piece into a unique work of art.

- Redrawn Western Spirit: Lee collaborates with a modern, playful illustrator who redraws the western spirit, bringing vibrant, dynamic artwork to the collection.

"Curated Canvas" invites wearers to see their denim as a medium for personal storytelling—where every mark, every detail, reflects individuality.

Part 2: The Art of Craft

The second delivery focuses on handcrafted details and personal storytelling under the theme "The Art of Craft". This anchor delivery showcases the premium quality and mastery at the heart of the 101 series.

Key features include:

- Sashiko Stitching: Traditional Japanese reinforcement stitching that adds texture, durability, and character.

- Storm Rider Blanket Linings: Iconic lining details borrowed from Lee's heritage Storm Rider jacket.

- Wash Journey: A cornerstone of this delivery, spanning both jackets and jeans with a curated selection of 3-year, 5-year, and 10-year washes.

Every repair tells a story. Every fade speaks of a life lived. "The Art of Craft" celebrates the spirit of Lee 101, built to last, anchored in premium craftsmanship, and designed to evolve with the wearer.

Shop the collection now at selected retailers.

📍 Counter 2-03, 2/F, Citistore KOLOUR Tsuen Wan II, Tsuen Wan

📍 Shop 137, Level 1, MOKO, Mong Kok